Putting the Heart of a Lifeguard into Wealth Management: Celebrating 5 Years of Lifeguard Wealth

Putting the Heart of a Lifeguard into Wealth Management: Celebrating 5 Years of Lifeguard Wealth

Joe Delaney, Managing Director of Lifeguard Wealth, looks back on the first five years and ahead to the future of the firm. It was New Year’s Eve, 2011. I was at a party, sitting around the table with some of my closest friends. Someone casually asked what my goals were for the coming year. I already had a great career built over the last three decades. After graduating from Stanford and UCLA Anderson I did CPA work, followed by years in institutional real estate investment and wealth management for half a dozen companies from Newport Beach to San Francisco, and even a brief stint in Australia. I’d been contemplating making a leap of faith. Now was the time to say it aloud. To make it real. “I’m going to launch my own advisory firm by June 30,” I declared. What would they say to that? I had been with my current firm for almost four years. I had a wife and two kids at home to consider. Would they tell me I was crazy? Thankfully, everybody thought it was a great idea. I told them about the name Lifeguard Wealth, inspired by my time as a lifeguard as a young man, when I literally saved lives. Now I wanted to apply that identity to my career and save financial lives. I had spent enough time working for firms that sometimes encouraged their people to push products I didn’t entirely believe in. My vision was to establish a fee-only firm in which I could be a fully independent financial lifeguard, using an evidence-based, academic approach to investing that eschewed the...